
I think you have to be old to get it!! According to “Yahoo Answers,” The marketing “Put a Tiger in your tank” refers to putting the performance and energy of a Tiger into your gasoline tank by using “Esso” / “Exxon” gasoline. It was a 1965 advertising campaign for Esso Petroleum Company! I had actually been driving a year before this happened!




Well, I know the advertising even though I was only 8 at that time 🙂
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